๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ณ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ณ-๐ญ๐ฌ ๐๐ฃ๐)
Experience: 1+ yrs
Location: Bangalore
Job Type: Full-time
We are looking for a creative and trend-savvy Social Media & Influencer Marketing Executive to help build and grow a fashion brand designed for Gen Z women , with a strong focus on individuality, self-expression, and contemporary culture.
The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.
Requirements
Key Responsibilities
โขOwn and grow the brand's presence across Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms .
โขDevelop and execute a Gen Z-focused social media strategy and content calendar .
โขCreate and coordinate engaging Reels, Stories, posts, short-form videos, and other social content .
โขStay ahead of emerging Gen Z trends, memes, creators, music, fashion movements, and internet culture .
โขIdentify and build relationships with relevant fashion, lifestyle, and micro-influencers .
โขManage influencer campaigns end-to-end, including creator identification, outreach, negotiations, briefing, content approvals, and performance tracking .
โขCollaborate with creators and influencers to develop authentic, on-brand content.
โขMonitor social media performance, including reach, engagement, conversions, and campaign ROI .
โขUse performance insights to continuously optimise content and influencer campaigns.
โขWork closely with founders and creative teams to develop compelling brand stories and campaigns.
โขBuild and nurture an engaged, active, and loyal online community.
โขIdentify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
โขSupport the development of a distinctive and culturally relevant fashion brand identity across social channels.
What Makes You a Great Fit
โข1โ4 years of experience in social media, influencer marketing, digital marketing, content, or a related field.
โขStrong understanding of Gen Z culture, fashion, social media behaviour, and consumer trends .
โขHands-on experience managing creators, influencers, influencer campaigns, or agencies .
โขStrong copywriting, storytelling, communication, and content ideation skills.
โขComfortable creating, editing, and coordinating short-form video content .
โขExcellent understanding of platforms such as Instagram, YouTube Shorts, Snapchat, and Pinterest .
โขStrong visual sense with a keen eye for fashion, aesthetics, branding, and trends .
โขGood organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
โขStrong negotiation and relationship-management skills.
โขData-driven mindset with an ability to understand social metrics and use insights to improve performance.
โขHighly tuned into emerging creators, trends, memes, music, and internet culture .
โขAbility to identify content that is authentic, relatable, culturally relevant, and shareable.
โขPassion for fashion, social media, creator culture, and digital communities .
โขProactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.