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๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ด๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฌ-๐ญ๐ด ๐๐ฃ๐)
Experience: 2+ yrs
Location: Noida
As a Marketplace Ads Specialist, you will be responsible for designing, executing, and optimizing high-impact Amazon advertising campaigns that drive brand visibility, traffic, and sales across the marketplace. You will work closely with crossโfunctional teams to translate business goals into measurable PPC strategies, leveraging Sponsored Products, Sponsored Brands, and other Amazon ad formats to achieve target acquisition cost and return on ad spend. Your analytical mindset will drive continuous testing, keyword research, and ad creative refinement, ensuring that each campaign is dataโdriven and aligned with dynamic market conditions. You will also monitor performance metrics in real time, adjust budgets, and provide actionable insights to stakeholders, contributing to the overall growth of the product portfolio. In a fastโpaced environment, you will maintain strong communication and technical proficiency to keep campaigns running smoothly and achieve sustained growth for the brand.
Requirements
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โขDevelop and manage Amazon Sponsored Products and Sponsored Brands campaigns across multiple product listings.
โขConduct detailed keyword research and bid optimization to maximize visibility and conversion rates.
โขAnalyze campaign performance data, generate weekly and monthly performance reports, and recommend actionable improvements.
โขCollaborate with product, marketing, and content teams to create compelling ad copy and creatives that align with brand guidelines.
โขPerform A/B testing on ad creatives, targeting, and bidding strategies to continuously improve ROAS.
โขMonitor budget allocations, adjust spend based on performance insights, and ensure cost-effectiveness.
โขStay updated on Amazon advertising policies, new ad formats, and platform updates to keep campaigns compliant and innovative.
โขTroubleshoot campaign issues, including disapprovals, account health, and technical glitches.
โขSupport channel expansion initiatives by identifying opportunities for Amazon Storefront and other marketplace formats.
โขProvide training and knowledge sharing sessions for internal teams on Amazon advertising best practices.
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โขMinimum 2+ years of handsโon experience managing Amazon PPC campaigns.
โขDeep knowledge of Amazon Ads platform, Sponsored Products, Sponsored Brands, and related ad extensions.
โขStrong analytical skills with proficiency in Excel and data visualization tools for performance analysis.
โขDemonstrated ability to optimize bids, keywords, and budgets to consistently achieve target ROAS.
โขExcellent communication skills in both English and Hindi, with the ability to present findings to stakeholders.
โขSelfโmotivated, detailโoriented, and keen on staying ahead of industry trends and platform updates.
โขExperience with thirdโparty tools like Helium 10, Sellics, or Jungle Scout is a plus.
โขFamiliarity with A/B testing frameworks and conversion rate optimization techniques.
โขProven track record of managing multiple campaigns simultaneously while maintaining high quality.
โขA proactive problemโsolver who thrives in a fastโpaced, resultsโdriven environment.