Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.
At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:
•Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week
•Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week
•Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month
•Onsite: daily onsite requirement based on the essential functions of the job
•Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building
Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.
PURPOSE OF THE JOB
The Digital Product Owner guides the development of digital products in alignment with product vision and strategic goals aimed at maximizing the team's value delivery through translation of the roadmap into actionable work in collaboration with various stakeholders and cross-functional teams.
REQUIRED QUALIFICATIONS
Required Work Experience
Level 1:
•2 years of experience in digital product ownership and consumer digital products.
•1 year of experience conducting user research through surveys, interviews, and workshops and uncovering trends and opportunities through analytics. Experience working with personas, user flows, and product/feature roadmaps.
•2 years of proficiency in Agile concepts, especially understanding epics, features, user stories, and key product and process metrics. Experience breaking features into user stories and use cases. Experience understanding and operationalizing new or enhanced products and features, including key product and process metrics.
•2 years of experience in project management or working with Agile methodologies in frameworks such as Scrum, Kanban, or SAFe as a product owner, writing user stories and following the development process through user story acceptance and collaboration on deployment, support, and operationalization.
Level 2:
•4 years of experience in digital product ownership and consumer digital products.
•3 years of experience conducting user research through surveys, interviews, and workshops and uncovering trends and opportunities through analytics. Experience working with personas, user flows, and product/feature roadmaps.
•4 years of proficiency in Agile concepts, especially understanding epics, features, user stories, and key product and process metrics. Experience breaking features into user stories and use cases. Experience understanding and operationalizing new or enhanced products and features, including key product and process metrics.
•4 years of experience in project management or working with Agile methodologies in frameworks such as Scrum, Kanban, or SAFe as a product owner, writing user stories and following the development process through user story acceptance and collaboration on deployment, support, and operationalization.
Level 3:
•6 years of experience in digital product ownership and consumer digital products.
•5 years of experience conducting user research through surveys, interviews, and workshops and uncovering trends and opportunities through analytics. Experience working with personas, user flows, and product/feature roadmaps.
•6 years of proficiency in Agile concepts, especially understanding epics, features, user stories, and key product and process metrics. Experience breaking features into user stories and use cases. Experience understanding and operationalizing new or enhanced products and features, including key product and process metrics.
•6 years of experience in project management or working with Agile methodologies in frameworks such as Scrum, Kanban, or SAFe as a product owner, writing user stories and following the development process through user story acceptance and collaboration on deployment, support, and operationalization.
Level 4:
•8 years of experience in digital product ownership and consumer digital products.
•7 years of experience conducting user research through surveys, interviews, and workshops and uncovering trends and opportunities through analytics. Experience working with personas, user flows, and product/feature roadmaps.
•8 years of proficiency in Agile concepts, especially understanding epics, features, user stories, and key product and process metrics. Experience breaking features into user stories and use cases. Experience understanding and operationalizing new or enhanced products and features, including key product and process metrics.
•8 years of experience in project management or working with Agile methodologies in frameworks such as Scrum, Kanban, or SAFe as a product owner, writing user stories and following the development process through user story acceptance and collaboration on deployment, support, and operationalization.
•3 years of lead or management experience.
Required Education:
•High school diploma or GED in a general field of study.
Required Licenses:
•N/A
Required Certifications:
•Achievement of Agile Product Owner certification within 12 months of placement.
PREFERRED QUALIFICATIONS
Preferred Work Experience
Level 1:
•4 years of experience in digital product ownership and consumer digital products.
•2 years of experience conducting user research through surveys, interviews, and workshops and uncovering trends and opportunities through analytics. Experience working with personas, user flows, and product/feature roadmaps.
•3 years of proficiency in Agile concepts and related product/process metrics.
•3 years of experience in project management or Agile methodologies such as Scrum, Kanban, or SAFe.
Level 2:
•6 years of experience in digital product ownership and consumer digital products.
•4 years of user research and analytics experience.
•5 years of proficiency in Agile concepts and related product/process metrics.
•5 years of experience in project management or Agile methodologies such as Scrum, Kanban, or SAFe.
Level 3:
•8 years of experience in digital product ownership and consumer digital products.
•6 years of user research and analytics experience.
•7 years of proficiency in Agile concepts and related product/process metrics.
•7 years of experience in project management or Agile methodologies such as Scrum, Kanban, or SAFe.
Level 4:
•10 years of experience in digital product ownership and consumer digital products.
•8 years of user research and analytics experience.
•8 years of proficiency in Agile concepts and related product/process metrics.
•10 years of experience in project management or Agile methodologies such as Scrum, Kanban, or SAFe.
•5 years of lead or management experience.
Preferred Education:
•Bachelor's degree in Computer Science, Information Systems, Business, or a related field for Levels 1-2.
•Master's degree in Computer Science, Information Systems, Business, or a related field for Levels 3-4.
Preferred Licenses:
•N/A
Preferred Certifications:
•Certified Product Owner, all levels.
•Advanced Certified Product Owner, Levels 2-3.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
LEVEL 1 - Performs job functions with moderate supervision
•Develop a deep understanding of customer and product needs.
•Prioritize work based on the highest value in delivering valuable user experiences.
•Lead, collaborate with, and motivate cross-functional teams to develop, execute, and release in alignment with the product roadmap and corporate initiatives.
•Articulate business needs and requirements into high-quality epics, user stories, and features.
•Create and maintain the team backlog in alignment with the product roadmap, incorporating input from key stakeholders.
•Consistently maintain and refine the product backlog and ensure the creation and prioritization of user stories with detailed, well-vetted acceptance criteria guided by Agile principles such as INVEST.
•Interface with internal and external customers and clearly communicate complex technical topics to non-technical audiences.
•Work within Scrum teams daily to set clear direction and expectations, articulate business requirements, remove roadblocks, and provide subject matter expertise through ongoing communication and collaboration with the delivery team, designers, and business stakeholders.
•Actively participate in Sprint ceremonies and partner with the Scrum Master to support the Agile framework.
•Partner with UX/UI designers in creating and reviewing concept designs and wireframes.
•Champion and advocate for user experience best practices within digital channels.
•For vendor-based products, manage vendor relationships and prioritize the product implementation backlog based on organizational priorities and the vendor's roadmap.
•Engage vendors and cross-functional resources to resolve customer issues related to Enterprise Products and escalate as appropriate. Maintain and categorize issue logs to track and report trends.
•Create and review test cases against user story acceptance criteria.
•Collaborate with the team on deployment and post-release production validation.
•Create release notes for stakeholders and update training documents for the production support team.
LEVEL 2 - Performs job functions with minimal oversight, in addition to Level 1 activities
•Lead, instruct, direct, review, and accept the work of other team members.
•Assist leadership with project support and project resource planning.
•Define or assist with product vision, roadmap, and growth opportunities.
•Facilitate and/or create new procedures and processes that support advancing technologies or capabilities.
•Evaluate high-level project information and assess project components to forecast required work effort.
•Document clear, accurate, and thorough business requirements to support product launches and enhancements.
•Provide peer-level review and mentoring to Level 1.
•Ensure Service Level Agreements between the department and operational or technical areas are met.
•Enhance and manage reporting and data analysis on key Digital Product performance indicators.
•Facilitate cross-functional work sessions with internal and external stakeholders to develop and document detailed requirements for successful implementation.
•Provide guidance to cross-functional stakeholders during design, development, and testing phases for projects that converge with Enterprise Products, and provide final sign-off on behalf of Enterprise Products prior to production deployment.
•Ensure proper change management protocols are followed.
•Act as the primary operational contact for internal and external customers when needed or in the absence of the manager.
•Research and analyze the market, users, and product roadmap.
•Lead development of go-to-market strategies for new products and enhancements.
•Serve as vendor account management liaison for assigned products in the Digital Products portfolio.
•Matrix-manage internal and vendor resources to ensu