GoToGroup

CRM Executive

Singapore
Full-time
Posted Nov 5, 2026

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Skills

A/B Testing
CRM
Google Sheets
Microsoft Excel
SQL

Job description

What you will do

•Set up and launch push notification, email, and other in-app campaigns for rider and driver audiences

•Build and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection

•Facilitate targeting logic, comms copies and send schedules with the marketing team

•Run A/B and multivariate tests on messaging, timing and audiences

•Monitor daily campaign performance, analyse results, and flag issues quickly

•Produce regular performance reports and deep-dive into what works and what doesn’t

•Work with the Mercury CRM platform team on tooling improvements and feedback

•Use queries and BI tools to build dashboards and validate campaign measurement

What you will need

•2–3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business

•Hands-on experience with a CRM or engagement platform (e.g. Braze, CleverTap, MoEngage, or an in-house tool)

•Strong analytical skills, with proficiency in Excel/Google Sheets and basic SQL

•Experience with A/B testing and interpreting results with statistical rigour

•Strong written communication, able to explain data clearly to non-analytical stakeholders

•Detail-oriented, comfortable managing many live campaigns at once

•Curious and hypothesis-driven, with a habit of testing rather than assuming

•Collaborative, comfortable pushing for changes with engineering and platform teams

About GoTo Group

GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.

The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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